Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Elemento
Título (dcterms:title)
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Autores (dcterms:creator)
Vecchiato
Año Publicación (dcterms:date)
2013
Editorial (dcterms:publisher)
Springer Berlin Heidelberg
ISBN (bibo:isbn)
978-3-642-38063-1
eBook (bibo:isbn13)
978-3-642-38064-8
PDF (bibo:uri)
Colecciones
Position: 1110 (4 views)