Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Título (dcterms:title): Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Autores (dcterms:creator): Vecchiato
Año Publicación (dcterms:date): 2013
Editorial (dcterms:publisher): Springer Berlin Heidelberg
ISBN (bibo:isbn): 978-3-642-38063-1
eBook (bibo:isbn13): 978-3-642-38064-8
PDF (bibo:uri): https://cutt.ly/JmmfELC