Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Título: Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Autores: Vecchiato
Año Publicación: 2013
Editorial: Springer Berlin Heidelberg
ISBN: 978-3-642-38063-1
eBook: 978-3-642-38064-8
PDF: https://cutt.ly/JmmfELC